Productivity

WHY IT WORKS:

This landing page masterfully combines aspiration ("Become a customer service champion") with immediate action through a low-commitment free trial entry point. The design creates trust through industry awards and social proof while maintaining laser focus on a single conversion goal—getting that email address for the trial.

COPYWRITING TECHNIQUES:

• Aspirational positioning: "Become a customer service champion" transforms a software purchase into personal/professional growth
• Benefit-focused subheading: "Best-in-class support software that keeps customers coming back" emphasizes outcomes over features
• Statistical social proof: "112% with Zendesk" and specific percentage improvements provide concrete evidence of value
• Low-friction CTA: "Start your free trial" with "No credit card required" removes purchase anxiety
• Authority testimonial: Quote from "Customer Success Manager at Xendit" adds credibility through title and company name

DESIGN PRINCIPLES:

• Visual hierarchy through contrast: Large white headline on dark teal background creates immediate focal point
• Human element: Smiling customer service representative adds warmth and relatability to B2B software
• Trust badges placement: Industry awards (G2 Leader 2022, Software Advice, Capterra) positioned prominently above the fold
• Single-column simplicity: Clean, uncluttered layout guides eye directly to email capture form
• Color psychology: Orange CTA button contrasts sharply against teal background for maximum visibility

PSYCHOLOGICAL TRIGGERS:

• Social validation: Industry awards and customer testimonial provide third-party endorsement
• Loss aversion: "51% of customers see increased agent productivity" implies falling behind without Zendesk
• Reciprocity principle: Free trial offers value upfront before asking for commitment
• Authority bias: Industry recognition badges and enterprise customer logo (Xendit) establish market leadership
• Simplicity bias: Three clear benefits with icons make complex software feel manageable and accessible