Got Clients

WHY IT WORKS

This landing page excels by focusing entirely on the client management pain points that agencies and consultants face daily. Rather than listing features, it demonstrates exactly how Basecamp solves real workflow problems with visual proof and specific use cases. The page builds credibility through actual interface screenshots while addressing every major objection to adopting new project management software.

COPYWRITING TECHNIQUES

• Problem-agitation headlines: "Dazzle your clients" followed by sub-problems like "Less email and busy-work, fewer meetings"
• Control-focused messaging: "You're always in control" and "You decide what your clients can see" directly addresses agency concerns about client access
• Benefit-first framing: Each section leads with outcomes ("Keep client feedback on the official record") before explaining features
• Specificity in copy: "share a file-do, or a flip with the client" and "single page 10 always clear who said what, or disputes disappear"
• Social proof integration: "Basecamp helps you avoid disputes by keeping central, official versions of entire conversations"

DESIGN PRINCIPLES

• Progressive disclosure flow: Each section reveals more detail as you scroll, building the case incrementally
• Screenshot-heavy design: Real product interfaces dominate, showing rather than telling
• Visual annotations: Arrows and callouts on screenshots guide attention to key features
• Consistent left-right layout: Alternates between text and visuals to maintain engagement
• White space for breathing room: Clean separation between sections prevents overwhelming readers

PSYCHOLOGICAL TRIGGERS

• Loss aversion: "avoid disputes", "Less email and busy-work" frames current state as painful
• Authority positioning: "You're always in control" appeals to agency owners' need for autonomy
• Risk mitigation: "Keep client feedback on the official record" addresses fear of miscommunication
• Social proof through interface: Showing actual client comments and team interactions demonstrates real-world usage
• Simplicity bias: "Let clients grab the files they need without having to ask" reduces perceived friction