Pricing

WHY IT WORKS

This pricing page leverages extensive social proof through an overwhelming display of customer logos, creating immediate credibility and trust. The "wall of logos" approach demonstrates market leadership by showcasing recognizable brands across diverse industries, while the sheer volume of testimonials below reinforces the product's proven value and widespread adoption.

COPYWRITING TECHNIQUES

• Logo wall as silent testimonial - Over 100 company logos serve as implicit endorsements without requiring written testimonials • Industry categorization - Groups customers by sector (e-commerce, SaaS, agencies) to help prospects identify with similar businesses • Minimal copy approach - Lets the social proof speak for itself rather than overselling with text • Authority stacking - Combines quantity (number of logos) with quality (recognizable brands) for maximum credibility • Peer validation messaging - "Join these companies" positioning makes prospects feel they're missing out if not using Proof

DESIGN PRINCIPLES

• Visual overwhelm strategy - Deliberately dense logo display creates impression of massive adoption • Grid-based organization - Clean, structured layout prevents chaos despite high information density • Monochromatic logo treatment - Grayscale logos maintain visual consistency and prevent competing brand colors • Progressive disclosure - Starts with most recognizable brands at top, revealing more as user scrolls • White space balance - Despite logo density, maintains breathing room between sections for scannability

PSYCHOLOGICAL TRIGGERS

• Bandwagon effect - "Everyone else is using this" creates pressure to conform and not be left behind • Social proof overload - Quantity of logos triggers assumption that "this many companies can't be wrong" • Industry-specific FOMO - Seeing competitors in your industry creates fear of competitive disadvantage • Trust transference - Credibility of recognized brands transfers to Proof's product • Implicit success association - Using same tools as successful companies suggests path to similar success