Main Pricing

WHY IT WORKS

This pricing page effectively addresses visitor pain points before presenting pricing by acknowledging their current analytics situation ("What tool are you using for your analytics?"). The headline promises customization for "every stage of your business," removing the friction of one-size-fits-all pricing concerns. The prominent social proof with "+900 companies using Baremetrics" and recognizable brand logos creates immediate trust and validation.

COPYWRITING TECHNIQUES

• Pain-aware questioning: "What tool are you using for your analytics?" acknowledges current solutions and positions Baremetrics as the upgrade
• Stage-based positioning: "custom-tailored for every stage of your business" speaks to scalability concerns
• Honest messaging: "Let's be honest – running a startup is hard" creates relatability and empathy
• Social proof through specificity: "+900 companies" provides concrete validation
• Solution framing: "Our pricing has got you covered" positions pricing as a benefit, not a barrier

DESIGN PRINCIPLES

• Progressive disclosure: Interactive tool selection before pricing reveal reduces cognitive load
• Visual hierarchy: Large headline draws attention, followed by supporting text and CTAs
• Icon-based navigation: Simple icons for tool categories make selection intuitive
• Trust signals placement: Logo parade positioned prominently in the middle of the page
• Minimal color palette: Clean blue and white design reduces distractions and maintains focus

PSYCHOLOGICAL TRIGGERS

• Social validation: Display of well-known brands (Todoist, Product Hunt, ConvertKit) triggers bandwagon effect
• Self-identification: Tool selection quiz helps visitors self-segment and feel understood
• Authority positioning: Presenting multiple analytics tool options shows comprehensive market understanding
• Loss aversion: Acknowledging current tools implies potential inefficiencies they're experiencing
• Belonging need: "900+ companies" creates sense of joining a successful community