Onboarding (part 8)

WHY IT WORKS:

This onboarding email effectively reduces friction by presenting integrations as a value-add rather than a setup task. The visual presentation of specific, recognizable tool logos creates immediate relevance and demonstrates concrete value. By focusing on "the tools you love" and making integration discovery effortless with a single CTA, Asana transforms a potentially overwhelming technical process into an exciting opportunity to enhance existing workflows.

COPYWRITING TECHNIQUES:

• Emotional connection through inclusive language: "Asana and the tools you love, united"
• Feature-benefit framing: Each integration description leads with action verbs ("Add files," "Turn emails," "Make conversations")
• Simplicity and clarity: Ultra-concise descriptions under 15 words per integration
• Value-focused positioning: "most popular integrations" implies social proof without being explicit
• Action-oriented CTAs: Direct command "View Integrations" and "Download Asana for mobile"

DESIGN PRINCIPLES:

• Visual hierarchy through iconography: Branded logos serve as visual anchors for each integration
• Scannable card-based layout: Each integration presented as a distinct, digestible unit
• Strategic use of whitespace: Clean separation between sections enhances readability
• Color psychology: Blue hyperlinks for trust and action, maintaining Asana's coral brand accent
• Mobile-responsive single-column design: Optimized for email client viewing

PSYCHOLOGICAL TRIGGERS:

• Social validation: "popular integrations" suggests others are successfully using these features
• Loss aversion: Highlighting tools users "already use" implies missing value if not connected
• Cognitive ease: Familiar brand logos (Dropbox, OneDrive, Gmail) reduce mental processing effort
• Completeness bias: Showing multiple integration options encourages exploring all available connections
• Reciprocity principle: Free mobile app download positioned as additional value beyond core offering