Onboarding (part 5)

WHY IT WORKS

This email leverages social proof by showing actual project activity and team collaboration happening in real-time, making the recipient feel they're missing out on their team's progress. The personalized project update creates immediate relevance and demonstrates the tangible value of using Asana for team coordination.

COPYWRITING TECHNIQUES

• Question-based subject line: "What's the status of your project?" creates curiosity and speaks to a common pain point
• Social proof through activity display: Shows actual teammate activity ("Hey everyone! This week we had our kickoff meeting...")
• Feature-benefit connection: Links status updates directly to team accountability and visibility
• Action-oriented CTA: "Share an Update" provides clear next step
• Personalization through project context: References "Mission to the Moon" project with specific team members

DESIGN PRINCIPLES

• Visual hierarchy through size and color: Large headline with supporting text in decreasing sizes
• Product UI showcase: Embeds actual Asana interface to demonstrate functionality
• Strategic use of brand colors: Purple CTA button stands out against neutral background
• Whitespace for focus: Clean layout directs attention to the central project update
• Social avatars for human connection: Profile pictures add personal touch and team context

PSYCHOLOGICAL TRIGGERS

• Fear of missing out (FOMO): Shows team activity happening without the recipient's participation
• Social validation: Displays teammates already using and updating the platform
• Progress momentum: Green status update implies forward movement and success
• Belonging and inclusion: "@mention tasks or teammates" emphasizes being part of the team conversation
• Reciprocity: Platform is already tracking their project, creating obligation to engage